Founded by HKUST AI PhD research and CityU Information Management leadership, NovaGEO is pioneering Generative Engine Optimization (GEO) infrastructure to empower Hong Kong & Greater Bay Area businesses in the era of AI answers.
We are an AI research-driven company dedicated to solving the zero-click invisibility crisis for Hong Kong and regional SMEs.
In the traditional search era, businesses generated leads through links and web traffic. Today, Generative AI engines like Perplexity, Google AI Overviews, and ChatGPT synthesize direct answers for users — resulting in a 'Zero-Click Exit' where uncited businesses become completely invisible.
Most Hong Kong SMEs are optimized for traditional link building, leaving them vulnerable as AI search transforms customer discovery. NovaGEO was formed to bridge this technological gap, turning company websites into machine-readable knowledge graphs that AI models understand and cite as primary authorities.
Our work builds upon rigorous mathematical modeling and computational research in advanced AI, natural language processing, and neural networks.
Quantifies latent space matching and citation probability across large language models, giving businesses a predictable benchmark for AI search exposure.
Specialized semantic mapping methodology designed specifically for Hong Kong Traditional Chinese, local Cantonese terminology, and English cross-lingual search context.
Translating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) into structured machine-verifiable data schemas.
Want to see how our envisioned SaaS infrastructure will look and function? Launch our interactive platform prototype demo.
A synergistic team combining PhD-level AI research from HKUST with information management and business execution from CityU.
Dr. Lau is an expert in advanced AI and neural algorithms, teaching SEO and LLM courses at the university level. He leads NovaGEO's technical architecture, algorithm design, and transition to Generative Engine Optimization.
Jessie leads business operations, market research, and strategic partnerships. She specializes in SME customer validation, B2B sales execution, and university-industry collaboration.
Natalie is responsible for operational workflows, project execution, and platform delivery. She excels in solution-oriented problem solving and streamlining complex project milestones.
Rita manages financial market analysis, budgeting, and commercial modeling. She brings strong expertise in accounting, risk assessment, and social media sales operations.
Our phased project schedule spanning Business Development, Technology R&D, and Financial Planning.
University market research collaboration, HKSTP company networking, SME interviews & problem validation.
UI/UX design, MVP crawler development, API integration & audit algorithm calibration.
Company setup, bank account opening, incubation preparation.
Long-term innovation initiatives advancing the state of Generative Engine Optimization.
Extending citation optimization to AI vision, video, and audio synthesis models.
Building real-time fact-checking shields to protect brand reputation against AI search hallucinations.
Domain-specific schema models for FinTech, Healthcare, Supply Chain, and Legal sectors.
One-click GEO integration plugins for popular CMS platforms like WordPress and Webflow.
